A logo is the face of a brand — and if it can't pass the "50 mph and drunk" test, it's not doing its job. The best logos are simple, clean, instantly recognizable, and speak directly to the brand they represent. A logo is the first impression and the most enduring element of any brand package. Get it wrong, and nothing else matters.

Below is a selection of logos developed for a range of clients over the years — some bold and stylized, others stripped back and minimal. Each was created as part of a larger brand rehabilitation or as a focused standalone engagement.

In every case, the goal was the same: deliver something distinctive, set the brand on the right path, and give it the foundation it needs to grow.