Pixel Seattle is an original production created for Chuck's Hop Shop in Seattle's Greenwood neighborhood. Drawing inspiration from a beloved video game franchise, the project began as a passion project before evolving into a full creative campaign.

Originally conceived as an advertising campaign for Seattle Beer Week, the project encompassed end-to-end asset development. And as the design process matured, so did the work itself.

The concept was clear: draw from recognizable source material and iterate with intention, producing designs that felt both familiar and fresh. The campaign rolled out to strong reception and wide acclaim.