A logo is the face of a brand. If it can't pass the "50 mph and drunk" test, it's not doing its job. The best logos are simple, clean, instantly recognizable, and speak directly to the brand they represent. A logo is the first impression and the most enduring element of any brand package. Get it wrong, and nothing else matters.

Below is a selection of logos developed for a range of clients over the years. While some are bold and stylized, others are more stripped back and minimal. Each was created as part of a larger brand rehabilitation or as a focused standalone engagement.

In every case, the goal was the same: deliver something distinctive, set the brand on the right path, and give it the foundation it needs to grow.